Public Speaking Tip: What's In It For Them?


What is it about your speech that will make your audience pay rapt attention to you from start till finish?

Is it your wit?
Your irresistible charm?
Your presentation skills using mind blowing PowerPoint?
How well you dress?
Your speaking skills?


Here's a piece of public speaking tip that you should always bear in mind when crafting your speech.  What's in it for them - your audience?

Let's face it...nobody cares about you.  That's the sad reality.

Nobody goes to hear a speaker because he/she is really good and speak really well.

They go to hear a speaker speak for the benefits that they can gain from the speech, because of what they hope to learn from the contents of the speaker's topic.

Those who really excel in the art of public speaking realize this fact.

So the next time you are crafting your speech project, think of what benefits you can offer to your listeners.


  • What can they learn from you that they can apply immediately?
  • What personal traits that you have can you impart to them that will change their lives?
  • Do you have an expertise that they hope will be able to solve a nagging problem that they have?
  • Do you have insights on a prevailing problem?


Even entertainment is a form of benefit, which explains why there is a demand for stand up comedians.

Think about what's in it for them and you'll find that you have a room full of captive audience.

If you would like the opportunity to hone your public speaking skills as well as learn leadership skills, join us for our bi-monthly meetings on every 1st and 3rd Wednesdays of the month.  Our meetings start at 8pm.  For further information please contact us at gurneyhydrotoastmastersclub@gmail.com or refer to our Next Meeting page for information on our next meeting.


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